stoneline designs: living wage employer of the month
Monte McDermed’s furniture first took shape in a two-car garage in California. He was drawn to metals, wood, and glass, creating pieces with contrasting textures and clean lines. Designing was the easier part of the process. Getting his furniture built required skilled workers and much more space.
So in 1989 McDermed moved Stoneline Designs to the new Hillsborough Business Center on Dimmocks Mill Road. In a 100-year-old brick building, Stoneline’s team creates beautiful furniture with a modern look. Conference tables and reception desks are a major focus, but they build media cabinets, credenzas, bookcases, and more.
Buyers select a specific piece from 5 to 9 product lines, then choose from a range of materials, including granite, brushed steel, wood, and glass. Customers adapt the piece to fit their style and space, with mix-and-match customization that allows for endless combinations.
Stoneline Designs is an internet-based business whose customers design and order online. The finished product is shipped to home and corporate offices throughout the U.S. The process worked well for McDermed in the past. But in today’s crowded internet space, “there’s a lot of noise,” says McDermed. Unlike Stoneline’s designs, which are built to order, his competition is usually mass produced.
“It’s also a driver of pricing,” says McDermed. And prices are going down. While this is good for consumers, a crowded market with lower prices puts the squeeze on smaller producers. Particularly those paying living wages. Stoneline Designs has been committed to paying living wages to all their workers. But with changing markets and falling prices, the business faces challenges.
“We’re trying to re-establish ourselves and adapt in a new market,” says McDermed.
If you own a business, think of Stoneline Designs when it’s time to replace a conference table or upgrade your reception area. Send your corporate purchasing manager the link to Stoneline Designs and tell them about the fabulous office furniture made here in Orange County. Homeowners can also design media cabinets, coffee tables, bookcases, and more. Let’s bring more clicks to the folks working hard in those 100-year old bricks.
Stoneline Designs http://stonelinedesigns.com 1-800-785-6038
Bonus video of the Stoneline team cutting granite for a boat-shaped table: https://www.facebook.com/stonelinedesigns/videos/919205388154535/